5 Reasons To Join The World Television Summit

We believe there are countless reasons to attend the World Television Summit on August 29th and 30th in Barcelona, Spain but we will save you some time and give you our top five.

· #1: Network With Global Industry Leaders From Top Brands

We are so excited to bring together business leaders from television broadcasters, digital studios, cable networks, virtual channels, technology providers, multi-channel networks, digital distribution networks and other experts within the television industry. Throughout the 2-day event, there will be 20+ hours of networking opportunities. Build new professional connections during the networking breaks and the special networking dinner on day 1.

· #2: Gain Insights Into The Latest Trends & Challenges

The summit will focus on the challenges of traditional television transformation through technology, multi-channel networks, internet platforms and next-generation advancements in seamless television. Our speakers will also explore the latest trends such as AI and machine learning in television, capitalizing on the Esports market, OTT monetization strategies and more.

· #3: Discuss Solutions To Drive Your Business Forward

Besides networking and learning to manage the trends and challenges, we also hope attendees leave with real solutions to drive their business forward, increase user engagement and increase ROI overall.

With top brands, like M7 Group, NBC Universal Media and Insight TV, in attendance, this is a can’t miss 2-day event! We are confident with this exclusive panel of keynote speakers, attendees will leave with the knowledge and resources they need to succeed.

To read the other two reasons to join the World Television Summit and to learn more about the 2-day event, click here!

3 Ways To Evaluate Your Customers Experience In The Television Industry

Technology isn’t the only thing impacting the Television Industry, consumer voices are having a greater impact now with the help of social media and content developers creating an emotional bond to the storyline or characters. From campaigning for a show to be saved to petitioning to have a season rewritten entirely, consumers are finding a way to have their voices heard.

The days of only being able to access a limited number of channels are far behind us so how do companies gain new viewers and retain them in a market of almost endless options?

Here are some areas to focus on:

1. Analyze your audience

Is your audience watching newer original content or shows/movies they have seen before? Do they want to watch shows with optional storylines or maybe they are looking for more OTT options? All of these things are important to know about your audience when deciding how to retain them or when trying to expand your customer base.

2. Consumers + TV Innovations

Even though advances in technology aren’t the only thing persuading viewers on which platforms to watch their favorite shows, they definitely have a significant impact and it’s better to stay ahead of the race then be caught off guard. According to the 2019 Consumer OTT report, OTT usage is 65% for viewers ages 18–34. As Gen Z viewers begin to enter the market, these numbers are only expected to rise.

The report also states the average OTT customer owns three devices they can use to watch OTT content and subscribe to three different OTT services. So the idea of too many OTT platforms does not seem to be an issue yet but is definitely an area of concern, especially with Disney+ launching later this year.

For the 3rd point to evaluate and more information about our World Television Summit, click here.