Innovation Doesn’t Stop. Transitioning To Webinars In Response To COVID-19

Luxatia International was founded to provide a platform for industry experts to come together to connect, share ideas and debate about trending topics across several industries. We conduct thorough market research to host summits that will facilitate meaningful discussions around global tech that will empower us today and in the future. We fully believe these discussions are still very important and should not be put on pause because of the circumstances but we are aware of the seriousness of COVID-19 and understand our responsibility to adapt to how these events are held.

After many in-depth discussions internally and with our sponsors, speakers, partners and delegates, we’ve all concluded it is in the benefit of everyone to transition a few summits into webinars until the effects of COVID-19 start to diminish. Travel advisories and restrictions rapidly increased and we don’t want anyone to miss out on the opportunity to share in these discussions.

Being a small, independent business, this decision did not come lightly but we are confident we are doing the right thing, as the health and safety of not only our staff but of the venue employees and all attendees are our utmost concern.

For the webinar, a full agenda will be available on the set dates of the event and both days will contain experiences, projects and insights from global brands. You can request a free brochure at any time before the summit to see the full line up of speakers. Everyone who registers for a webinar will have access to view pre-recorded sessions on demand.

We feel like this is a better alternative than a live stream as everyone’s schedules have been disrupted by working from home, children being out of school, etc. The pre-recorded sessions allow you to start and stop the recordings as you need to.

 

HERE ARE THE SUMMITS THAT WILL BE AVAILABLE AS WEBINARS:

• World Future Ports Webinar(April 2nd & 3rd)
• 4th Annual Ticketing Innovations Webinar(April 23rd & 24th)
• World Intelligent Buildings Webinar(April 23rd & 24th)
• 5th Corporate Learning and Development Webinar(May 14th & 15th)
• 2nd World Voice Innovation Webinar(June 4th & 5th)

 We understand the main concern with switching to webinars is the lack of in-person networking. We don’t believe it would beneficial to try and group people into video chats for networking opportunities so instead, we have a LinkedIn group set up for each of our summits. Each person that registers receives a link to join that group. We encourage you to use this resource as a networking tool.

You can post in the group for everyone, maybe telling a bit about yourself and discussing any projects you are working on or challenges you are facing or you can scan through the members of the group and see if there is anyone specific you’d like to connect with. Reach out to them through LinkedIn and set up some video chats from there.

Most of us are in isolation so these chats are welcomed!

You can also engage with others viewing the webinar through the event hashtag on Facebook, Twitter and even Instagram!

We are working hard to provide our amazing network with the same quality discussions, connections and experience sharing they have come to expect from Luxatia International events.

We are encouraged that these webinars will help us stay connected within our communities and stay up to date on changes within our industries. Although the coronavirus outbreak has been severe and very concerning, we are determined not to let it hinder the valuable progress technology can have on our world.

Thank you all for understanding and your continued support. We will all get through this together. We look forward to connecting with you online until we can meet up again. We eagerly await the summits later in the year when we can interact face-to-face again.

We wish you and your loved ones the best during these trying times!

 If you have any questions or concerns, please do not hesitate to contact us.

-The Luxatia International Team

WHY YOUR BUSINESS NEEDS A CHATBOT

Why Your Business Needs A Chatbot (Full Blog)

Just a couple of years ago, chatbots were a trending topic as “the next big thing”. While there is still a large conversation around chatbots today, they are well established so it is more about their evolution or how businesses can utilise them outside of customer service.

In fact, 79,943 chats are fielded by chatbots per month and 90% of businesses report faster complaint resolution with bots so if you are not using a chatbot yet, you are behind the curve. Chatbots represent the next generation of technology but let us dive deeper and examine the benefits they can bring to a business.

Customer Service

Using a chatbot as a customer service representative is the most popular reason for chatbot adoption with companies so far and it is working. 70% of millennials report having a positive chatbot experience. That positivity pools over to your brand and product or service as well, if maintained correctly.

To establish a positive customer experience, make sure your chatbot is:

• Using professional language
• Bug-free
• Leading your customer down a clear journey
• Providing the correct answers or information
• Working across all devices in the same way

Another area to think about when adopting a chatbot for customer service needs is the ability to send customers to a live agent for support when needed. Not all companies are currently doing this and it could be an area of opportunity for you to get ahead of your competition.

Avoid customer frustration by letting live agents handle more complex issues and build brand trust by showing your customers you are willing to meet them through their medium of choice, you are not forcing a chatbot on them like many companies are now doing.

Cut Down Operational Costs

Before chatbots, companies had to have live agents to support the customer support requests coming in. If you are trying to keep up with the 24/7, 365 day model of support (which clients expect) it can be draining on your employees as well as the budget for your company.

Chatbots have allowed support requests to be handled more efficiently so you do not need as many live agents. Chatbots can resolve simple or repetitive tasks, freeing up your live agents for the more complex issues.

According to Chatbots Magazine, companies can save up to 30% by adopting virtual agents or chatbots.

Not only do chatbots help reduce operational costs, 57% of businesses agree chatbots deliver a large ROI with minimal effort.

Opens New Avenues for Marketing & Sales

Besides being a great resource to aid your customer experience strategies, chatbots are also opening doors in the marketing and sales journey.

Chatbots have evolved beyond a few programmed answers to the point where they have the ability to remember users and their activity to provide personalised feedback on purchasing decisions or product questions, which lead to much better customer engagement.

They also provide an immediate response to guide consumers through the sale and reduce the chances of them leaving your site for a competitor.

Instead of annoying popup messages as you go to leave a site, chatbots are tailored to provide the most relevant notifications depending on customer behaviors. The pop up is more discreet, not blocking the actual content of your website and is more relevant to the customer because it is triggered by an action they take.

Another marketing area that chatbots benefit is the reach potential for new customers. Chatbots attached to your social media pages can reach a huge range of prospective clients. It would take an extensive sales force to match which costs money, time and resources to accomplish.

By evaluating the interactions chatbots are having with your potential customers, you can effectively get the right message to the right people. All of the information being collected by the chatbot (name, job title, etc.) can be automatically imported into your CRM software to build your lead database.

All of these benefits combine to help you increase your brand’s value.

Constant Improvement

Unlike humans, who can resist constructive criticism or additional training, chatbots welcome a consistent learning cycle.

Human error can occur repeatedly and if you have an employee with a poor work ethic, which can translate poorly to your brand but through constant evaluation and optimisation, chatbots only get better. The investment into improving that chatbot is also less than of a human employee because it does not require a separate trainer or training software.

With chatbot optimisation, you can:

• Conduct A/B testing
• Make sure consumers are receiving your entire branding message
• Add products or adjust pricing instantly
• Personalise offers based upon the customer journey

By observing and analyzing your customer’s needs compared to the performance of the chatbot, you can make adjustments to ensure it is helping you achieve specific business goals.

Showcase Products & Services

Instead of risking upsetting some potential customers with email marketing messages or cold calling, chatbots allow you to get your products and services in front of the appropriate people and the appropriate time.

This allows you to meet your clients on their schedule and provide the most relevant content to them. This helps your potential customers feel appreciated and cared for rather than irritated or annoyed.

With a human sales force, you have to train them on your product and the message intended to lead people to buy. Some people will be better at relaying the message than others and then some will go off and create their own script. By utilising a chatbot, it allows you to push out a consistent message to your entire audience.

To read our full blog post with even more explanation on why you need to adopt a chatbot, click here.

If you want to learn about the trends and advancements around chatbots, join us and global executives at the 2nd World Chatbots Summit.

It will take place in Berlin, Germany on February 13th and 14th, 2020. Global brands will be presenting informative case studies on choosing the best technical platform for your chatbot, identifying essential factors for successful chatbot adoption and more.

2nd World RPA & AI Summit: Interview With The Chairwoman Muriël Serrurier Scheppe

1) Can you tell us about AI-training.nl, Holland Consulting Group and their vision for the industry?

AI-training is providing training and consultancy to companies that want to better understand what AI is and how it can deliver real value. It also delivers implementation support so that real value is actually being delivered. Vision: Start small and now with AI but only if you have a real problem that requires AI.

2) What is the biggest challenge you see in the industry right now?

Executives and Managers not having enough knowledge about what AI is and how it can be applied to their organizations. This lack of knowledge leads to unrealistically high expectations and also makes it very hard for people to come up with ideas on how to get started and create a good business case.

3) What are some of the latest RPA & AI technologies you are excited to see enter the market?

I am excited about Auto ML technologies. It means that you don’t have to be a data scientist anymore to create and apply machine learning models to your problems.

Read the rest of Muriël Serrurier Scheppe’s interview here and learn more about the World RPA & AI Summit. Then, request your brochure here.